As video analysis and athletic footage continue to show unmatched importance in the recruiting process, Hudl.com out of Lincoln, Nebraska, continues to provide video services to 6,500 schools across the country. “We have online video tools for coaches where they can film games and upload … [Read more...]
Gaels’ Hoops Success Pushes School’s Visibility
March 10, 2012 By
With March Madness upon us once again, one top mid-major team, the St. Mary’s Gaels of Moraga, California, has been able to translate success on the courts to success within the entire school. “Our basketball program has tremendously impacted St. Mary’s altogether,” said Assistant … [Read more...]
Sponsorships Still Make Impact on Sports World
January 13, 2012 By
Even with a down economy, money behind athletics seems to hold its own year to year. According to a recent MediaPost article (“Sponsorship Loses Steam, But Continues To Outpace Ad Growth”), in 2011, sports sponsorships went up 6.2% and are expected to rise another 4.6% in 2012. That amount … [Read more...]
Social Media Rewards Program Winner For Schools, Fans
December 29, 2011 By
While athletic departments across the country look to gain Facebook fans and Twitter followers, Row 27 Studios, located in Minneapolis, Minnesota, has already formed a reward system for tech savvy online users to spark more than just a following for sports teams. “A lot of people may say, ‘I … [Read more...]
Good Counsel And Media, Sponsors Build National Brand
November 4, 2011 By
As high schools across the country look for ways to bring recognition and funds into their programs, successful football seasons are one way to provide touchdowns on the field and in revenue streams. Our Lady of Good Counsel (Olney, MD) Athletic Director Mark Jankovitz says his football team (No. … [Read more...]
October Brings Out “Pink” Support
October 22, 2011 By
With Breast Cancer Awareness Month in full swing, grade school through pro athletes can be seen in pink uniforms to show support for the cause. And with publicity seen throughout signage and events in stadiums near and far, Sports Analyst Joe Favorito says the cause has taken off for a multitude … [Read more...]
Uniform Changes And New Revenue Streams
September 22, 2011 By
While college athletic departments continue to try to increase funds for their sports programs, they now consider options that can create a buzz, new fans and money more than they ever have before. National sports marketing analyst Joe Favorito says the recent excitement around the new design for … [Read more...]
Media Guides Showcase University And Athletics
September 6, 2011 By
A guide to an athletic team can be the window to a program, school and community. Thus, when Xavier University’s Men’s Basketball 2010-2011 Media Guide recently won “Best in the Nation” in the University Division by CoSIDA (College Sports Information Directors of America) this past month, … [Read more...]
Ticket Sales Increase Using Tech Savvy Style
August 11, 2011 By
As universities continue to look for new ways to get fans to their games, Providence College has found its answer for college basketball tickets through a creative collection of ideas. “Our new basketball coach, Ed Cooley, has made phone calls to fans to renew their season tickets, said … [Read more...]
Athletes Attract Global Interest Via Social Media
August 1, 2011 By
Athletes across the United States and world continue to take advantage of social media outlets to get out messages about their personal lives, as well as their athletic and career endeavors. In a recent posting by Sports Marketing Expert, Joe Favorito, entitled: “Let the Olympic Social Media … [Read more...]
